Typography

Reading Ambrose and Harris’ 2006 book ‘The Fundamentals of Typography’ describes it the arrangement and stylisation of language in a visual manner. It can be altered, amended and changed in accordance to how society evolves. For example. They show how the modern capital of ‘A’ in Latin was gradually reversed from a ‘pictogram’ (describes an action) of an ox’s head by the Phoenicians, then by the Greeks before the Romans finally gave it it’s form.

Essentially, the form of a letter came from the direction in which text is read. Latin read left to right, Arabic from right to left, Chinese read downwards and Boustrophedon (Greek) are bi-direction, reading from left to right then right to left.

Rather than reiterate on specific terms, the best way to consolidate the use of typography is to express and communicate. It doesn’t have to simply be text but can also relate to symbols and convey an idea such as road signs. As technology advances and cultures adapt, type constantly develops, for example, one of the earliest systems of writing was cuneiform scripts, which  involved chipping stone into symbolic lines. Hieroglyphics were the dominant means for Egyptians to communication. Today however, the dominance of computers and mobiles means the use of ‘text talk’ and internet acronyms communicate feelings and ideas more distinctly. Quick Response Codes have become a much used symbol of communication as smartphones have saturated the market, despite QR codes having existed since 1994 to track vehicles manufactured by Toyota’s subsidiary, Denso Wave.

I’ve been reading http://www.fontshop.com/glossary/ about the anatomy of typeface in order to get an idea about the technicalities of typography when it comes to design, whether it be a poster, a report or logo work to understand the usage of it.

It’s interesting to think of the psychological significance of symbolism and typeface (the family of fonts) as it infers to various actions and expressions. For example, traditional academic writing tends to use Times New Roman by default to keep writing professional, traditional and basic to make it accessible and readable to everyone. A more dominant font such as Impact can convey anger, power and authority and could be used next to symbols of DANGER and WARNING to perpetuate and emphasis the meaning of the text.

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When we consider our own typography for our world, we’ll already considering the retro style to find in the content of the animatic as well as to embrace the soundtrack and cinematography we’ve considered. However, the typography of the world itself is still open to interpretation as we want to stray away from traditional English in favour of focusing on the mechanical and technological nature of robots.

Photo on 03-01-2014 at 14.16

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